Branding Marketing Essay Example | Topics and Well Written Essays - 750 words

Branding Marketing - Essay ExampleThe LG product through LGE obeys the established rules of brand extension according to Tauber (2011). Part 2 Critic The fraction confirms that a break brand extension to the consumer offers satisfaction as compared to a similar established brand. Without these attributes, the consumers are disappointed and prefer the prime(a) in recognised products. The first unsuccessful product listed is in Frito-Lay, created by Pepsi as a product to introduce the lemonade flavor. The parent company distorted the image of the brand that had been cognise for snack food packaging. This led the consumers to lose interest in the company that changed its bankers bill of brand composition. The other poor connection is in the launch of gourmand World Wides Cat Footwear product by the caterpillar company. The company recognized for the production of building machinery launched a clothing line that deters from the company policies. The example qualifies as a poor bran d extension with customers failing to appreciate the product due to inconsistency in the company. Finally, Burger King had launched a marketing strategy that saw the inclusion of underwear as their marketing strategy. This example accords the definition of poor brand extension because the consumers realize the dreadful choice in product. Burger King recognized in the market as a leading food company changing the image to underwear loses the market administer due to product inconsistency. Moreover, the association developed in underwear and food products generates unsatisfied customer relations (Cameron, 2009). Part 3 Part 1 lacks the claim of the paper and makes the reader fail to understand what the essay clarifies. However, the thesis in the introduction expounds on the aspect of sizable Interactions. Moreover, the sentences should be proofread, and the corrections made to unwrap a flowing introductory paragraph. Industry Analysis The sections clearly states the available bran ds and their interaction within the market. The brand under consideration is in mobile handsets with the android technology the subject of discussion. The reservoir lists Samsung as the leading market product and justifies the reason, although the evidence is not adequately guaranteed in citation of the sources. This makes the brands appear as conceptualization of the author who does not have the capability to conduct individualized research on these companies. However, the argument and abstract of the market situation is detailed and precise. Competitive analysis Intelligence Interactions is explained as the option that would attract increased usability of the product. The participants in the Android technology are limited, and with the reduction of prices, the market is bound to be more flexible. However, the author explains that Apple has succeeded in gaining a market share based on the quality of the product. Brand Vision The competition provided by Apple limits the progress of Intelligent Interactions. The author states that their strategy would be to present the marketing strategy to establish a strong connection to the customers like the rival company. This has been included in stronger slogans and better customer services available at the needed period. The section should focus more on Intelligent Interactions as compared to Apple and discuss advanced strategies to overstep consumers on an individual basis. Part 2 Target customer Analysis The explanation is accorded in a