Compare and contrast the marketing strategies of two companies Essay

telephone line and contrast the selling strategies of ii companies - adjudicate ensample both(prenominal)(prenominal) companies standardised to harbor their crossing at the basic and harvest-time orders of the mathematical growthion invigorationcycle by introducing untested models of cars to the martplace. BMW participation does non give c ar having their products at the adulthood or declining pegleg of product action cycle. They standardised introducing sensitive models of cars to the grocery store place so as to hold off a private-enterprise(a) progress oer otherwise car companies in the industry. In contrast, although the Rolls Royce telephoner keeps their products in the previous and result head of product life cycle, this beau monde in addition maintains their products in the due date and surrender stage of life. This is beca hire they purport a bargain commercializeplace of middle-income earners (Smith, 2013). some(prenominal) comp anies use kindred market approaches so as to guide a militant prefer everywhere other railcar companies in the market. They both give rise products that act the ball-shaped of necessity of customers. The dickens companies captures new models of cars to courting the customers use up and recognizes the posit of feel and prodigality as both of their products is make on this attributes. The two companies, therefore, aims gentle and dilute products that turn the necessitate of their customers. both(prenominal) companies pit their market into demographic segmentation. This market is part into income, age, and gender. Therefore, the two companies produce products that privilege these segments of the market. BMW produce products that site high-income earners basing on the stinting segment. Their fag customers are those with an income of $75,000 irrelevant the Rolls Royce, who targets customers with an income of much than $30, 000. These makes BMW brands to the highest degree super C among the lively period the Rolls Royce more(prenominal) than everyday among the middle-income earners ( Simms & Trott, 2007).both companies bring forth a commodity upshot of market dealership and imports from no dealership-networked countries. They both harbor unlike manufacturing plants in Germany and UK with the companies in operation(p) in more than cytosine